Data presentations are used to present facts and data about any overall project or campaign within marketing. The presentation should include charts, maps, graphs, and any other form to present the discovered information. Companies have to make their data presentation in the best way possible.    First, they need to highlight the project’s conclusions. Highlighting…

   I currently work at a group fitness gym called Orange Theory Fitness. My current position is assistant manager, so I do get to handle data more than the average employee. Most of the data collected is information on the members, like how often they work out, what times of the day they prefer to…

  Influencer marketing is one of the newest forms of marketing used by many brands. It’s one of the forms of social media marketing that uses sponsorships and product used from influencers on their social media accounts. Influencers are “experts” within an industry that have a large social following. This form of marketing is seen…

    Data insights and data points are two factors that are important when it comes to data. A data point is a distinct and individually separate unit of information. Any single factor is a data point. A data point is usually used in an analytical and statistical context to be represented graphically or numerically. The…

    Every brand, small or large business needs to have a social media marketing strategy when it comes to releasing a new product or service. It serves as a guide for the brands succeeding and failing actions. Every like, follower, reply, comment, and post should be an essential element to the marketing plan. I…

   Marketing research helps marketing leaders maintain their role by providing them with information that can help them with current trends and bringing in new customers. (Links to an external site.) One of the main factors is that marketing research lets marketers know who their target market will be for a potential campaign or the brand as a…

   One of the most common concerns that brands, mostly for the online retailer, are facing is cart abandonment and overall site abandonment from consumers or potential consumers. Brands have to think about what factors from their website are causing site abandonment. Personally, if a website is taking too long to load its pages, I…

Marketing research survey is one of the primary forms of marketing research marketers use to gather data on their target market. Respondents are given a questionnaire on a specific subject. A survey is created in a form to collect data, in which questions are asked in a predefined order. Questions can be asked verbally, and…

    A brand’s web page is one of the most important tools that bring in leads, potential consumers, and revenue to a company. When designing the web page, there is a couple of important factors that come into the picture. First is defining the purpose of the brand’s site and the audience you want to target. (Links…

What separates a good survey from a bad one is first use words that are clear for the survey takers to read. Using words like most, many, and numerous can have a different meaning for everyone, so there aren’t good options. Brands want to use words like a majority of, almost none, and nearly all….