Month: March 2020

    Consumer perception affects everything a business does. Perception is one of the essential factors when a brand is thinking about product placement in a store. Big brands like Macy’s have more advanced tactics and strategies that carry impressive layouts compared to the smaller businesses. The top three elements that help influence brand loyalty are…

   Every brand’s goal is to reach the right target market with the right strategy. Audience analysis is an essential component of any marketing strategy, as it provides companies with a solid view on who their audience is, who isn’t, and what audiences are equally important to business. It’s the research of location, interests, demographics,…

    The science of persuasion comes from social psychology. It is used throughout many industries to have the power to capture the attention of a consumer, influence the undecided consumers, and motivate their purchases. Many different brands and small businesses as well, use approaches that have shown to be effective, whether it is making a…

  Companies always want to get a better idea on what elements their consumers agree and disagree on, based on factors of the brand.  Many brands use cluster analysis for this type of market research. A cluster analysis is a group of data objectives/ variables that are alike or not alike to one another. The variables…

  Social media is one of the essential forms of marketing today—social media functions around communication, relationships, and technology. Many people use social media for commercial and personal purposes, and all of these elements fall into social media zones.  The four social media zones are a social community, social publishing, social commerce, and social entertainment….

   In marketing, analytics is essential and relevant patterns found within data that are applied towards efficient decision making, especially for brands. For companies, they use “science” and “art” to help organize their discoveries and have successful analytics, whether it’s for the present or future of a brand. (Links to an external site.) It’s essential to have a…

One of the marketer’s primary goals should be to successfully carry a market segmentation for a brand and have its products and services serve consumers’ needs and wants. These products should benefit several segments for brands to be able to gain value in areas like raising against competitors and a rise in profit margin. There…

   Google Analytics is one of the most essential tools for brands to use on understanding and tracking their website’s traffic, social media outlets, and their online presence overall. Google created this feature to help businesses and website owners provide their website visitors with what they can search online. It helps with brands understand their…

   When companies are trying to build a brand, several challenges come to mind that are essential to overcome for the brand’s success. Many of the challenges are common and can easily be resolved. Many challenges include factors like storytelling, marketplace, strategy, and customers.    First, a business not having a brand story is one…