A company website is an excellent representation of a brand. The website is sometimes the only thing the consumers see. Brands want their websites to stand out from their competitors that will bring media attention and help produce loyal customers. There are three main key components to have a good website such as having a purpose, a clear site navigation, and relevant and original content. Having a purpose is having specific and helpful information for a specific user/audience so that the reader learns something new or understand a topic better. Brands websites should be geared around product/ service information, actionable information, any tips or tricks on the product or service. They should provide guidance, support information, directions, or instructions. Companies want consumers to leave their site and know who they are, what they do, where they are located, and how to contact them. A clear site navigation matters when it’s such an intuitive and simple element to add to websites. Navigation sites can help both Google for SEO and visitors. Companies need to know that any page on a site should be within three clicks of any other page on the same site. If the navigation is clear and makes sense, then people will know precisely where they need to go to get exactly what they want. Brand should show content that is unique and relevant to their target market. Relevant and original content is what provides information that can be used to educate search engines about the website and what can set you apart from your competitors. Companies should always keep in mind how their website is portrayed to search engines and whether it accurately communicates with their purpose.