Both place and promotion are essential factors in the marketing mix. First, the marketing mix is a set of elements that can be controlled by the firm to pursue marketing objectives to their audience. Promotion is the category where you can find the marketing communications strategies and techniques. Public relations, advertising, sales promotions, or any…

There are several aspects marketers should incorporate. First, they should all include marketing research. The research is the base of the marketing plan. Analyzing market size, any present trends, and the consumer buying habits in the organization. They should also include their target market. Every marketer needs to know and have a target market, to…

Market research is the core element of a marketing plan. With marketing research, we have to make sure that organizations are getting the most out of their research. First, organizations have to define the objective or problem. The objective can be from growing into new markets to new products. Anything they believe will best fit…

 Your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career. You have to make sure your personal brand reflects precisely who you are as a person. You want to know that the information they have of you online to indicate…

I believe I am an expert in social media marketing, because my day to day tasks include creating social media content for my employer. In this day in age, social media is becoming increasingly important, since it is one of the main ways to market to a consumer. Furthermore, it’s important to understand how the…

Marketers should test products, move deliberately, and measure all results when it comes to trying new strategies. Experimentation in marketing communications should remind marketers why it’s so important to experiment with new products. Within society today, consumers are making more conscious purchasing decisions. Consumers are factoring in effects like political responsibilities, products being environmentally friendly,…

Persuasion is an important role for marketing professionals because they can win over clients who not only become their loyal customers but also bring more clients with them. Persuasion is the reason why companies have consumers. You have to convince the person to buy your product or service and that it’s the best in the…

Making your audience loyal to your brand means having customers be satisfied with the service and product, that will make them not want to use another brand or company. In essence, loyalty is when the consumer is so happy with the brand because they meet all their needs. One of the ways for marketers to…

I believe video advertising is becoming extremely important and wildly popular because videos are able to tell a message in a shorter timespan. Videos are far more interactive and dynamic so they are able to captivate the consumer and keep them interested. Video advertising is more effective in getting the message across by using an…

I have been working in the fitness industry for 3-4 years. Being in the industry for so long, I started to observe and learn consumers purchasing behaviors. Maybe the customer needs to lose weight, or they want the convenience of a 1-hour class. By studying a customer’s different needs and desires, as marketers, we should…