Neuromarketing is when neuroscience is applied to marketing. This is when researchers use different technologies that observe biometrics and brain activity to determine how people respond physiologically to marketing messages. This includes biometrics like eye tracking, facial coding, and heart rates. Some examples include a brand determining which version of an ad generates the…

   A dimensional model is created to summarize and analyze numeric information like weights, balances, counts, and most essential values in a data warehouse. The dimensional model has a creative way that works with data storage that can lead brands into specific advantages. Dimensional model has several elements that make it function, like the ability…

   Integrated marketing communications is a promotional, strategic, and collaborative marketing function in which targeted market audiences receive persuasive and consistent brand messages in an integrated and comprehensive way to move buyers through the decision-making process. To help with the integrated marketing communications strategy, marketers go through four steps to develop this process. First, they…

   Break-even analysis is essential because it’s what determines the cost of a business, either of its annually, monthly, or daily.  With break-even analysis, there are different types of costs that are used, but the most popular are the fixed cost and variable costs. Fixed costs are known as how many items a brand sells…

   For brands, having a unique and positive brand personality is one of the most essential factors. Every company needs its brand to stand out from competitors and to have the possibility to gain lifelong consumers. Brand personalities have to be unique, engaging, honest, and have relevant content. Being unique, tailoring their message to who…

  Share of voice is an essential element that has a measurement of a specific market that a brand is apart of and makes a comparison between competitors. It provides companies with a precise measurement of the control they have in the industry. The amount of market share, a brand has, reflects on popularity and…

Brand Resonance is the relationship that a consumer had with the product and how well they relate to the product. For marketers, brand resonance is an essential factor in creating and developing a long-term relationship with consumers for their brands. Brand engagement, brand attachment, brand community, and brand loyalty are all essential elements that help…

A brand is easily defined by a consumer’s overall perception of a company. By generating awareness about a brand using different marketing campaigns and strategies with the idea of creating a creative and captivating image in the marketplace is known as brand building. Brand building is what attracts customers to a business, and without it,…

    In digital marketing, I learned about different tactics and strategies that help brands expand their brand awareness and increase their revenue. Digital marketing is one of the most important parts of marketing in a company, which is why brands are spending most of their budget and time on it. I feel like mobile…

  One of the many challenges marketers face in modern-day is driving mobile innovations. Mobile innovations are what delivers secured data throughout data applications that work with phones such as iPhones, BlackBerrys, and Androids. To reach marketing goals, marketers are turning to mobile. Marketers are using mobile innovations to create engagement with loyal consumers, expand…