Self- concept is how a consumer perceives themselves and their behavior in the market industry, mainly the attitude they hold towards themselves. It is known to be an unconscious component that is always present when the customer comes one on one with the industry. They are divided into six parts. The actual self, ideal…

   Facebook is the most popular social media outlet for social media marketing. The ads allow them to reach even more of a brand’s audience for a low cost. It can serve as a key element of a business digital marketing strategy; it can drive engagement, build links, and share their content. Many companies focus…

 Brand related emotions are mainly centered around the process of building a connection or relationship between a brand or product/service with a customer by reaching their emotions. Marketers usually reach these goals by making content that will touch the consumer’s emotional ego, needs, wants, and state. Brand related emotions go along with human natural desire…

  A content marketing strategy is the “why are brands creating the content,” who are they helping, and how this will help them in a way no other brand can. Content marketing is usually used to build a target audience and reach one profitable goal, either increase in revenue or lower costs. Brands who do…

   Consumer attitudes are consumer’s feelings, beliefs, and behavioral feelings for an item within a store or a brand. All of these essential elements are viewed together because they represent influences on how the customer will react to a product or service. Marketers try to understand different attitudes so they can get customers to create…

   Brand storytelling on social media increases reach, brand awareness, and attracting new consumers. The story a brand promotes is how consumers will remember the business. A brand story has to have detail, quality, and instantly capture the consumer’s attention. Companies need to create a unique brand story on social media that can be told…

    Consumer perception affects everything a business does. Perception is one of the essential factors when a brand is thinking about product placement in a store. Big brands like Macy’s have more advanced tactics and strategies that carry impressive layouts compared to the smaller businesses. The top three elements that help influence brand loyalty are…

   Every brand’s goal is to reach the right target market with the right strategy. Audience analysis is an essential component of any marketing strategy, as it provides companies with a solid view on who their audience is, who isn’t, and what audiences are equally important to business. It’s the research of location, interests, demographics,…

    The science of persuasion comes from social psychology. It is used throughout many industries to have the power to capture the attention of a consumer, influence the undecided consumers, and motivate their purchases. Many different brands and small businesses as well, use approaches that have shown to be effective, whether it is making a…

  Companies always want to get a better idea on what elements their consumers agree and disagree on, based on factors of the brand.  Many brands use cluster analysis for this type of market research. A cluster analysis is a group of data objectives/ variables that are alike or not alike to one another. The variables…