Author: jazminebatista

  Social media is one of the essential forms of marketing today—social media functions around communication, relationships, and technology. Many people use social media for commercial and personal purposes, and all of these elements fall into social media zones.  The four social media zones are a social community, social publishing, social commerce, and social entertainment….

   In marketing, analytics is essential and relevant patterns found within data that are applied towards efficient decision making, especially for brands. For companies, they use “science” and “art” to help organize their discoveries and have successful analytics, whether it’s for the present or future of a brand. (Links to an external site.) It’s essential to have a…

One of the marketer’s primary goals should be to successfully carry a market segmentation for a brand and have its products and services serve consumers’ needs and wants. These products should benefit several segments for brands to be able to gain value in areas like raising against competitors and a rise in profit margin. There…

   Google Analytics is one of the most essential tools for brands to use on understanding and tracking their website’s traffic, social media outlets, and their online presence overall. Google created this feature to help businesses and website owners provide their website visitors with what they can search online. It helps with brands understand their…

   When companies are trying to build a brand, several challenges come to mind that are essential to overcome for the brand’s success. Many of the challenges are common and can easily be resolved. Many challenges include factors like storytelling, marketplace, strategy, and customers.    First, a business not having a brand story is one…

   With industries all over the world growing more and more each day, data is growing as well. For the past six years, Tableau has been the leading data software system for data visualization. Many brands use and invest in Tableau because it helps them organize data and have a better understanding of their brand…

   Brand tracking is a way of continuously measuring the health of a brand, both in terms of consumers usage of the brand’s products or services and what they think about it. Measuring a brand with a brand-tracking study allows companies to not only understand the commercial value of the brand but also to record…

   Tableau is a data visualization software brand that focuses on analyzing data cubes, and relational databases, and exploring visualization techniques. Many factors come with Tableau that makes it easier for brands like data visualization, creating quick and interactive visualizations, the amount of data that can be handled, and how easy it is to use….

 Storytelling is one of the most important elements in branding these days. Companies need a brand story as a way to represents who they are as a brand and what they stand for. It’s one of the main factors that set the stage for every interaction a consumer has with a brand, whether it’s in-store…

   Relational databases are an essential factor in every part of the software in today’s day in age. A relational database is a system in which the data is organized into tables that are related and linked to each other based on the data. Relational databases are what most brands use today, rather than using…