Month: April 2020

   The theory of planned behavior is a method used to predict and have a better understanding of behaviors. It lets brands know behaviors that are easily determined under certain situations and circumstances, and intentions that can be perceived as behavioral control. The intentions are controlled by three essential factors in the theory of planned…

   Self- concept is how a consumer perceives themselves and their behavior in the market industry, mainly the attitude they hold towards themselves. It is known to be an unconscious component that is always present when the customer comes one on one with the industry. They are divided into six parts. The actual self, ideal…

   Facebook is the most popular social media outlet for social media marketing. The ads allow them to reach even more of a brand’s audience for a low cost. It can serve as a key element of a business digital marketing strategy; it can drive engagement, build links, and share their content. Many companies focus…

 Brand related emotions are mainly centered around the process of building a connection or relationship between a brand or product/service with a customer by reaching their emotions. Marketers usually reach these goals by making content that will touch the consumer’s emotional ego, needs, wants, and state. Brand related emotions go along with human natural desire…

  A content marketing strategy is the “why are brands creating the content,” who are they helping, and how this will help them in a way no other brand can. Content marketing is usually used to build a target audience and reach one profitable goal, either increase in revenue or lower costs. Brands who do…

   Consumer attitudes are consumer’s feelings, beliefs, and behavioral feelings for an item within a store or a brand. All of these essential elements are viewed together because they represent influences on how the customer will react to a product or service. Marketers try to understand different attitudes so they can get customers to create…

   Brand storytelling on social media increases reach, brand awareness, and attracting new consumers. The story a brand promotes is how consumers will remember the business. A brand story has to have detail, quality, and instantly capture the consumer’s attention. Companies need to create a unique brand story on social media that can be told…