Consumer perception affects everything a business does. Perception is one of the essential factors when a brand is thinking about product placement in a store. Big brands like Macy’s have more advanced tactics and strategies that carry impressive layouts compared to the smaller businesses. The top three elements that help influence brand loyalty are quality, pricing, and customer service that all can be affect by perception, especially if consumers are not noticing what the brands are doing in these areas. The packaging and physical look of the product are some of the essential tools because these are what send the consumers psychological messages without them knowing. Marketers make products look expensive and nice, such as Gucci purses, but they have a feel of good quality that intrigues consumers. Consumer perception works as a result of every aspect a brand does, says, or releases to their customers. Consumer perception can affect a brand by boosting customer loyalty, increasing customer trust, and influencing buying decisions.
First, with boosting customer loyalty, many brands might have worked hard to influence consumer perception of the brand; in return, the brand sees an increase in sales and loyalty. Meaning they have built a relationship with these loyal consumers. The loyal consumers will always recommend brand products or services, and most likely not switch a competitor’s company. When a strong brand image is shown, that’s when consumers start to build their relationships.
Second, consumer perception affects with increasing customer trust. One of the essential tools when a customer is making a decision is customer trust. Customers will continuously be believing the promises brand makes with their services and products. It makes it easier with customer trust for a customer to recommend a brand, engage on social media, and, most importantly, buy the services or products. A brand without consumer trust can make a targeted campaign strategy to try and gain insight into an area they are lacking.
Third, it helps affect influencing buying decisions. A customer is most likely to pick a product with a better package, strong brand values, and average fair price compared to a brand that’s product doesn’t have the best package, the price is low, but the product has the best quality. Consumer perception is a massive impact on consumer buying decisions, which highly impact the profits of any brand. It can improve sales overall and be a significant turnover for a brand that isn’t in a high position with consumer perception.
As a social media coordinator for a local fitness studio, consumer perception is what allows us to maintain our client base high. We are continually engaging with consumers on social media and in-person to build consumer loyalty and trust. Engaging with them, whether it’s a good or bad comment about the brand, the main factor is to show them we care about their ideas and issues to help with their consumer perception of the brand. Following all of these tactics has allowed us to surpass competitors and increase in profit overall. My brands making their strategy and make sure all of these tools are being done; they will have a successful strategy and loyal client base.