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Why is Relational Databases Essential to Brands?

Posted on February 14, 2020 by jazminebatista

   Relational databases are an essential factor in every part of the software in today’s day in age. A relational database is a system in which the data is organized into tables that are related and linked to each other based on the data. Relational databases are what most brands use today, rather than using hierarchical or flat-file databases. Most brands use relational databases since they can create supported and essential information by uniting tables together. Combining the tables allows companies to have a better understanding of the connections and relations between data and how the tables relate to one another.

     There are a couple of different versions of relational databases, like SQL, which is one of the most popular relational databases. SQL gives the brand the opportunity to add, count, perform basic math, and logical transformations. Relational databases are flexible; they reduce redundancy and ease the backup and disaster recovery, which are all beneficial to all brands using databases. It makes it flexible because, for example, SQL has its language for brands to create tables named Data Definition Language. It allows companies to add any feature to tables, create tables, or make any changes while queries and databases are running. By reducing redundancy, a company can have the consumers information all in a table with one link that will be stored with all of their essential information that brands need to know. Avoiding redundancy is called normalization, which is established during the design process by the database designers. Many of the relational databases can be easily imported and exported, which makes it easier to restore and backup information. Relational databases are consistent on the state of the system at any moment while using the system. Many systems are programmed to restore data loss, and it’s measured within seconds.

      At my past job position as an administrative assistant of a local boutique, we would use relational databases to store information about our consumers, like how frequently they would buy from our shop, what items would they frequently shop for, their names, location, number, email address, etc. The brand would keep this in a relational database to make it consistent for the company to track the consumer and the products as well. It’s a version of technology that is evolving as time passes by, and for the better. It allows brands to see where they stand in their business and the industry as a whole, compared to their competitors.  Relational databases will get stronger, faster, and easier for companies to work with.

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