Month: February 2020

   With industries all over the world growing more and more each day, data is growing as well. For the past six years, Tableau has been the leading data software system for data visualization. Many brands use and invest in Tableau because it helps them organize data and have a better understanding of their brand…

   Brand tracking is a way of continuously measuring the health of a brand, both in terms of consumers usage of the brand’s products or services and what they think about it. Measuring a brand with a brand-tracking study allows companies to not only understand the commercial value of the brand but also to record…

   Tableau is a data visualization software brand that focuses on analyzing data cubes, and relational databases, and exploring visualization techniques. Many factors come with Tableau that makes it easier for brands like data visualization, creating quick and interactive visualizations, the amount of data that can be handled, and how easy it is to use….

 Storytelling is one of the most important elements in branding these days. Companies need a brand story as a way to represents who they are as a brand and what they stand for. It’s one of the main factors that set the stage for every interaction a consumer has with a brand, whether it’s in-store…

   Relational databases are an essential factor in every part of the software in today’s day in age. A relational database is a system in which the data is organized into tables that are related and linked to each other based on the data. Relational databases are what most brands use today, rather than using…

    Neuromarketing is when neuroscience is applied to marketing. This is when researchers use different technologies that observe biometrics and brain activity to determine how people respond physiologically to marketing messages. This includes biometrics like eye tracking, facial coding, and heart rates. Some examples include a brand determining which version of an ad generates the…

   A dimensional model is created to summarize and analyze numeric information like weights, balances, counts, and most essential values in a data warehouse. The dimensional model has a creative way that works with data storage that can lead brands into specific advantages. Dimensional model has several elements that make it function, like the ability…

   Integrated marketing communications is a promotional, strategic, and collaborative marketing function in which targeted market audiences receive persuasive and consistent brand messages in an integrated and comprehensive way to move buyers through the decision-making process. To help with the integrated marketing communications strategy, marketers go through four steps to develop this process. First, they…

   Break-even analysis is essential because it’s what determines the cost of a business, either of its annually, monthly, or daily.  With break-even analysis, there are different types of costs that are used, but the most popular are the fixed cost and variable costs. Fixed costs are known as how many items a brand sells…