Month: January 2020

   For brands, having a unique and positive brand personality is one of the most essential factors. Every company needs its brand to stand out from competitors and to have the possibility to gain lifelong consumers. Brand personalities have to be unique, engaging, honest, and have relevant content. Being unique, tailoring their message to who…

  Share of voice is an essential element that has a measurement of a specific market that a brand is apart of and makes a comparison between competitors. It provides companies with a precise measurement of the control they have in the industry. The amount of market share, a brand has, reflects on popularity and…

Brand Resonance is the relationship that a consumer had with the product and how well they relate to the product. For marketers, brand resonance is an essential factor in creating and developing a long-term relationship with consumers for their brands. Brand engagement, brand attachment, brand community, and brand loyalty are all essential elements that help…

A brand is easily defined by a consumer’s overall perception of a company. By generating awareness about a brand using different marketing campaigns and strategies with the idea of creating a creative and captivating image in the marketplace is known as brand building. Brand building is what attracts customers to a business, and without it,…