One of the many challenges marketers face in modern-day is driving mobile innovations. Mobile innovations are what delivers secured data throughout data applications that work with phones such as iPhones, BlackBerrys, and Androids. To reach marketing goals, marketers are turning to mobile. Marketers are using mobile innovations to create engagement with loyal consumers, expand their brand awareness, and drive sales. All of these factors are streams that are creating revenue for companies around the world.
One of the latest trends with mobile innovations is wallet passes. Instead of customers carrying around their wallets, there is an application on iPhones called Apple Wallet and Android Android Pay. Within the mobile wallets passes, consumers can update their coupons on a weekly basis, see their information and status on selective loyalty or reward programs, and ID cards such as insurance cards or gym memberships. Marketers are transitioning traditional marketing tactics, and making it easier and efficient for consumers, using a modern trend. Mobile applications help increase brand revenue (Links to an external site.). Apps make it more accessible for consumers to complete their transactions and be directed to more promotional offers. Many mobile apps today have a chat or messaging with a brand associate that help throughout the entire process if the consumer has any questions. Brands have even included location relevancy and interactive notifications to keep customers coming back. (Links to an external site.) With mobile innovations, marketers are trying to make mobile interactions into a more in-person interaction with consumers. They are adding images, videos, and making it more realistic. (Links to an external site.) Some online retail stores like Prettylittlethings, and Forever 21 show the images of the items and videos of the models modeling the clothes. It makes it easy for the consumer to tell the quality and help them make their final decision. Lastly, marketers are growing their brands through customer insights. With mobile innovations, they are trying to build loyalty through attracting new customers, getting mobile leads, and personalize content to offer them (Links to an external site.). For example, as soon as consumers open the brand’s app having a “spin the wheel” and offer them to spin for an exclusive offer.
Mobile marketing is making it even easier for marketers to build brand awareness and innovations with application to better customer experiences. Following these factors will lead a brand to the ultimate success with mobile marketing.