Marketing research survey is one of the primary forms of marketing research marketers use to gather data on their target market. Respondents are given a questionnaire on a specific subject. A survey is created in a form to collect data, in which questions are asked in a predefined order. Questions can be asked verbally, and readers reply the same way back. A marketing experiment is a form of marketing research that can be created or treated like a test or investigation. It’s an exam that can discover new solutions or opportunities for businesses. In the experiment, they are trying to test a hypothesis or discover an unknown fact to improve brands and their ethics.
The main difference between a marketing research survey and a marketing experiment is that a survey is a method of gathering information regarding a specific variable under a study from a group of respondents. Well, a marketing experiment is more of a scientific method, where a variable undergoes a study to test a hypothesis. Descriptive research is used in surveys when a marketing experiment is experimental research. When it comes to sampling, surveys usually done in large groups when experimental is done in relatively smaller groups. Surveys’ are also a form of field research, and experimental is laboratory research. Observations, questionnaires, and interviews are considered marketing research surveys, and different readings and series of experiments is more marketing experiments.
Marketing research surveys should be used when brands want to learn more about social and behavioral consumer behaviors, and experimental when they are looking to learn more about physical and natural behaviors acted upon consumers. Both are used by marketers since they are both effective and successful forms of marketing research.