A brand’s web page is one of the most important tools that bring in leads, potential consumers, and revenue to a company. When designing the web page, there is a couple of important factors that come into the picture. First is defining the purpose of the brand’s site and the audience you want to target. (Links to an external site.) Everything from the content to the navigation and design should be created by the purpose that aligns together with the goal and target market. It has to be mobile-friendly for visitors. Users are searching more and more on their mobile phones as time goes by. Websites like Wix.com and Google have stated that brand websites must be mobile-friendly, or it will get lower search results. Brands also need to take time on making and updating their websites daily or weekly, like creating content consistently and updating information on the product or services they provide. Taking time on their website shows they care about their brand awareness and consumer’s opinions on their brand.
Companies need to also get creative with their sites and social media accounts. They need to create content that will stand out from their competitors (Links to an external site.). A business website is their face to the rest of the world. Making a website/social media calendar can help companies to make realistic deadlines for delivering content, final decisions, and overall projects. Being flexible and realistic with websites so that consumers can experience something new from the brand. Meaning brands receiving feedback and provides new articles to encourage new conversations with potential or loyal consumers. All of these factors can make a brand’s website be stressful and outshine their competitors.