Platform marketing is mainly used to provide a social connection or can be made to contain a service or product. It’s meant to bring traffic that can lead to a possible value creation. Brands’ main focus with platform marketing should be building a relationship with consumers and employees, and the delivery of the product or services. Platform marketing brings together the power of different groups and communities to create companies. Platform marketing, which is one of the most used forms of digital marketing, releases important factors as services or products via an application, making it a platform that would need interaction between two parties. The first world-renowned brands to use platform marketing were eBay, Apple, and Google.
In my opinion, to master platform marketing and advance in the digital marketing world it is important to learn how to handle the power of co-creating value. Reaching all these essential amount of people is needed for every participating entity to transact with each other. (https://blog.marketo.com/2014/04/rise-of-the-marketing-platform.html (Links to an external site.)). These interactions allow different communities to come together and benefit from one another. While regular marketing firms are used to releasing messages to increase leads and sales, with platform marketing, consumers can be on both sides, meaning they can be the ones creating the messages or receiving it. Platform marketing is usually used within social media platforms like LinkedIn and Instagram, payment platforms like Paypal, marketplaces like Uber, Lyft, Airbnb, or Amazon, and lastly, app stores like Apple’s App Store. .( https://www.business2community.com/digital-marketing/8-digital-marketing-platforms-entrepreneurs-love-02039144 (Links to an external site.)). An excellent example of platform marketing is Snapchat and Instagram, and they rose to the top of Apple’s App Store only by using the App Store’s rating and brand ambassadors promoting their app. Right now, platform marketing is what taking over in digital marketing. Platform marketing has recreated the marketing industry, as this is the route many companies are taking to sell or provide services to their consumers.