Month: November 2019

   Marketing research helps marketing leaders maintain their role by providing them with information that can help them with current trends and bringing in new customers. (Links to an external site.) One of the main factors is that marketing research lets marketers know who their target market will be for a potential campaign or the brand as a…

   One of the most common concerns that brands, mostly for the online retailer, are facing is cart abandonment and overall site abandonment from consumers or potential consumers. Brands have to think about what factors from their website are causing site abandonment. Personally, if a website is taking too long to load its pages, I…

Marketing research survey is one of the primary forms of marketing research marketers use to gather data on their target market. Respondents are given a questionnaire on a specific subject. A survey is created in a form to collect data, in which questions are asked in a predefined order. Questions can be asked verbally, and…

    A brand’s web page is one of the most important tools that bring in leads, potential consumers, and revenue to a company. When designing the web page, there is a couple of important factors that come into the picture. First is defining the purpose of the brand’s site and the audience you want to target. (Links…

What separates a good survey from a bad one is first use words that are clear for the survey takers to read. Using words like most, many, and numerous can have a different meaning for everyone, so there aren’t good options. Brands want to use words like a majority of, almost none, and nearly all….

 Platform marketing is mainly used to provide a social connection or can be made to contain a service or product. It’s meant to bring traffic that can lead to a possible value creation. Brands’ main focus with platform marketing should be building a relationship with consumers and employees, and the delivery of the product or…

Google Analytics is one of the most effective ways for brands to learn more about who visits their websites or media channels. With Google Analytics, companies can see exactly the type of content the target market is responding to the most, and the social media networks they prefer to be on. Companies can drive more…