Some important aspects of preparing a pitch should be a storyline, value propositions, enticing solutions, the essentials, and proofs. First, the pitch has to open with telling a real storyline that addresses the problem the product or services solved within the marketplace. Using customer stories and their challenges which keeps the pitch realistic, and simple. It’s important because people might make a personal connection and remember the pitch when they walk away. Companies need to summarize the value of the brand’s promise to deliver to prospects and explain why customers should buy from them. This must include the company’s name, target market, services, and benefits.
The pitch does need to highlight some or a solution. Brands have to break down their value propositions into solutions to the benefits clients want. Marketers have to make it easy and quick to understand and give examples that demonstrate the product’s value when listing solutions. When preparing the pitch, paring it down to only the essentials can make the pitch less anxious and tense. When thinking of a pitch, brands need to think less is more. Prioritizing the most important things and sharing want they want to share and sticking to those pieces. It creates a more compelling and thoughtful pitch overall. Proofs need to be shown like sharing research data by using expert quotes and findings that tie to the benefits of the product the brand is offering. Another proof can be providing extra perks like providing a money-back guarantee, free trial, or free shipment to show and earn confidence.
