Your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career. You have to make sure your personal brand reflects precisely who you are as a person. You want to know that the information they have of you online to indicate where you are in your career, and what you want to do next. Many jobs do a google search on a person before hiring them. All social media outlets should be clean, meaning no inappropriate pictures or posts. If you post inflammatory or controversial items on social media, that can damage your personal brand, which in turn damages your professional brand and may keep you from specific opportunities.
Digital Influencers use their personal brand to enhance their professional brands and potential job opportunities. Many influencers build connections and establish rapport with different brands that later lead them to receive job opportunities with individual sections of the market or to more prominent contacts and a more extensive network base. Some individuals grow a profile so large that their personal brand is directly associated with their professional brand. For example, we can safely associate Steve Jobs with Apple or Elon Musk with Tesla and SpaceX. If they ever posted something extremely controversial, it would reflect negatively on the companies that they are associated with.