I believe video advertising is becoming extremely important and wildly popular because videos are able to tell a message in a shorter timespan. Videos are far more interactive and dynamic so they are able to captivate the consumer and keep them interested. Video advertising is more effective in getting the message across by using an audiovisual approach. Furthermore, with a video, you don’t make the consumer read anything they can relax and watch any particular video. With video advertising, marketers can reach a broader range of people. They can reach men, women, young or old; not limiting the business to only achieve a specific age, gender, and race.
Video advertising can be seen as a form of personal communication to reach your target market. Videos can be used on blogs, youtube channels, sent via email, or added to websites. Videos now do not require a giant budget either; it can be very inexpensive to make quality video content. It doesn’t require a lot of money to launch an effective video advertisement. Videos are one of the most effective ways for small businesses to market to their consumers. Also, small businesses can take advantage of video advertisements since it is more cost-effective than print marketing or running television ads. Four billion videos are watched on YouTube every day, meaning there’s a massive trend of people shifting over to that type of content.