Customer experience is the interactions a consumer has with any company. It’s the cycle of the consumer, tracking all the touchpoints they go through. It shows where the consumer starts to build loyalty, advocacy, look for competing companies, and when they start to feel the brand is delivering a poor experience. It shows brands…

    Customer retention is the method of interacting with exiting consumers to try and convince them to continue purchasing products and services from a brand. The best element of customer retention is allowing the brand build long lasting relationships with their consumers, so that they become loyal to the company overall. These consumers can even…

Guerrilla marketing is a strategy used by brands to promote their products and services in unique and surprising interactions. Companies have to use the tactics and factors they know about their target audience and think of ways on how they can interact with them using a space that can either be digital or online, to…

    Channel marketing, otherwise known as Omnichannel marketing is about having a customer continue their shopping experience with a particular brand throughout several different platforms. Channel marketing is meant to create and evolve the relationship between a consumer and the brand. This allows consumers to reach out to the company in whichever channel they would…

KPI, which stands for key performance indicators, is one of the most essential factors when creating a marketing strategy. One of the biggest accomplishments when it comes to digital marketing over traditional marketing is a brand being able to measure all of the tactics that are performed via the web. Most KPI’s help brands know…

   Consumer behavior was an essential course with extremely valuable lessons that I will carry throughout my entire marketing career. This class showed how fundamental some marketing principles are to brands and to increase their market shares, such as market segmentation, consumer perception, consumer attitudes, and the theory of planned behavior. These elements provide key…

   As competition within the marketing industry continues to grow for online customers, content marketing is more important than ever before for any brand. Many companies are still failing to engage with their potential customers at the appropriate times in the sales cycle. To gain a competitive advantage, brands need to develop a content plan…

     Social media is becoming an essential factor of digital marketing; it’s becoming increasingly important to allocate more than a brand’s budget but into developing social media strategies, while demonstrating the brand’s ROI (return on investment). The social media marketing environment is becoming more and more competitive as technology develops. As companies are looking for…

   The theory of planned behavior is a method used to predict and have a better understanding of behaviors. It lets brands know behaviors that are easily determined under certain situations and circumstances, and intentions that can be perceived as behavioral control. The intentions are controlled by three essential factors in the theory of planned…